The new generation of parents have a very different idea of what cool is compared to the older crowd. Fashion trends are set by teens and young twenty somethings'. The baby designs of today feature big screen prints and other alternative styles. This group of new parents are seeking baby items much different than that of parents of yesteryear. They want cool baby clothes that more closely mimic their own clothing styles.The retail infant clothing market is doing something very boring. That is that infant clothing styles have remained virtually unchanged in the past thirty years. Pastel pinks and baby blues are still commonplace. There is no shortage of happy little footballs and cute little flowers. The retail baby clothes marketplace as a whole is really rather stagnant and uninteresting. Most bigger kids fashions seem to represent the more alternative designs, but most of the infant stuff looks like it did in 1970.Fortunately, for today's new parents there is an alternative to the shopping malls and baby retail chain stores. New skull baby clothing and gifts are now readily available online from the fairly large number of unique online stores selling fashionable infant garments. Choices in colors now range from grays and blacks, to hot pinks, and even reds and greens. You can now get cool one pieces and tees with screen printed designs on them. This type of product is available in tons of online shops and at great prices. It only takes a minute of searching on Google to come up with these alternative baby items.Today's moms and dads are not afraid to embrace this great technology and the huge amount of options it creates. Finding punk baby clothes or alternative colored items like punk layettes is now quick and easy. Coming up with a unique baby gift is now as easy as pointing a mouse and clicking. You can even have your cool baby clothes gift wrapped before being shipped. This is convenient for sure. Gift givers and hip parents alike are going to shop this way whenever possible. That is until the brick and mortar chain stores catch up to what is really in demand... If they ever do.