There are two industries that are relatively free of recession fears. One is the food industry and the other to a lesser extent is the baby niche. Within this particular niche area, those in the business of manufacturing and selling baby stuff have taken their products online as to avoid severe downturn during economic down-times, as they realize parents still want to provide the best products to their children.It is a undisputed fact that all of us want to give the best to our babies and do not want to cut corners, especially when it comes to their safety. E-commerce and selling online allows shop owners to be able to offer consumers both convenience and selection as well as current product information.It is an undisputed fact that babies despite their small size have big requirements and as parents we are wish to ensure both comfort and baby safety. Parents wish to find baby clothing such as prams that fit the infant comfortably and will do no harm to its very delicate body as well as needing to be certain that we buy quality products and the correct quantity so as to have enough on hand, as we know that they do tend to outgrow their baby stuff pretty quickly.Online baby stores offer consumers the opportunity to shop for their baby needs 24/7 and provide quality baby safety products, baby nursery needs, and baby clothing. They also offer the following conveniences:a) Provide a large selection baby clothing and baby products with great variety in terms of styles, colours and designs. The most popular being strollers, baby safety gates, baby sleepwear, diapers and baby prams.b) Large selection of needed items which are baby safety approved such as safety gates, change tables, strollers, cots, toys, etc.c) Online baby stores typically will have lower overhead which offer consumers lower prices. Many are also able to offer online store shoppers warehouse prices direct to the public.Generally online baby store owners will face the challenge of locating wholesale suppliers whom offer all the necessary baby stuff parents will need which meet child safety regulations and offer the best pricing for them to pass onto their patrons. They also need to provide a variety of baby products that will meet each parent's needs and styles.Even in economically challenged times, consumers wish to provide their children the best items in terms of baby safety and comfort. Online baby stores offer consumers this option by providing quality products with a large selection as well as passing on savings.